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The Trojan keychain doesn’t just hold your keys — it warns of the end. nozzle quiz® × San reimagines the hotel tag as a relic of future ruins, etched with apocalyptic codes.
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Product Name|nozzle quiz® × San - Trojan Keychain
Product Description|DESCRIPTION
Specification|SPECIFICATION
About San (@sanxinju)
What is your core design concept or style?
I’m drawn to Post-internet art — art that blends technology with culture and nature. I’m inspired by visual artists like Timur Si-Qin (@timursq), Jonathan Castro (@jonacthan), and Don Elektro (@don_elektrq).
What are the characteristics or unique features of your creative process?
My style is rooted in Post-internet art and Zombiecore. I usually begin with a concept discussion with the brand, during which we find keywords and freely associate visual materials to develop.
How did this collaboration with nozzle quiz come about?
nozzle quiz gave me the theme "Seek", which felt mysterious, fresh, and a bit dangerous.
“If there was a hidden story we could secretly peek into within an expedition tale, what would it be?”
To me, it resembled a Trojan trap — thus, I created a horse-headed dragon, warning signs, war arrows, and viral patterns, combined in a frame-breaking layout.
This collaboration also marks my first time incorporating a large amount of AI-generated print design, crafting a new nozzle quiz world through AI visuals.